When starting a company, it is important to set goals and milestones. It is also important to set-up a reward system that incentivizes the team to reach these goals.
At the time of HotPads' launch, November 2005, we had 12 listings on the site. We decided we wanted to build HotPads into the most comprehensive rental housing search site available, both in listing content and neighborhood information. One goal we set out was to reach 50,000 active listings, a sizable goal at the time. The reward? HotPads would get an office dog.
Today, HotPads reached 25,000 active rental listings for the first time. This quanity surpasses that of all of our premium listing competitors, which is a milestone in and of itself.
So, to celebrate reaching the halfway point on our listing goal... HotPads got half a dog. 
World, meet Princess Dora, a 13 pound pug...who makes the office a lot more fun and sometimes a bit more stinky. Dora likes beef jerky, eating paper, and never being alone. She grunts and looks like an Ewok. She resides with Doug Lewis, so she is only in the office during the day.
We like Dora. A big Thanks to all of HotPads' property managers, brokers, agents , and home owners for making our half a dog possible!
I heart you, Dora!
Posted by: Pheebs | Wednesday, January 03, 2007 at 09:58 AM