Advertising's New Good, Bad and Ugly

It's been a long time since Madison Avenue could rely on a snazzy jingle and a 30 second spot in prime time to reach the majority of the buying public.  Remember this kid?

With the growth of the Internet, the advent of digital video recorders and the decline in newspaper readership, it's gotten a lot tougher to reach a mass audience through one advertising medium.  So marketers looked for newfangled ways to reach more customers, and ended up with supermarket conveyor belt dividers and sponsored parking lot stripes.

While innovative, these ad placements miss the point.  The key to smart advertising isn't reaching customers in more places, but reaching the right customers.  Luckily, marketers looking to reach young, web-savvy consumers during their housing search won't have to resort to bribing fools into tattoo their faces.

That's where the new advertising program at HotPads.com comes in.  You may have already noticed more national advertisers using HotPads.com to offer great services right when renters need them.  And unlike other sites, we don't show more ads, just better ones.  To learn more, visit HotPads.com.