HotPads.com on Center Stage in Web Marketing

This week alone we saw three different companies issue press releases that referenced their ability to engage housing shoppers through HotPads.  Long time HotPads partner Threewide, newcomer PropertyNut and Premier Realty Group on Florida's Treasure Coast recognize HotPads as a key player in online housing search.

A lot of this has to do with two key advantages of HotPads; One, our partners get a level of personal attention that doesn't exist at larger search sites.  And two, HotPads gives them the ability market both rental and for-sale listings on behalf of their clients while other sites only reach one type of housing shopper.

More importantly, it's also a reflection of the HotPads website audience, which tends to be younger and more web-savvy than visitors to traditional real estate classified sites.  This translates into an audience that is more open to doing real business on the web, not just browsing listings.